Reference:Reference-005504

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Name Schmidt, Holger J.
Name Baumgarth, Carsten
Name Emes, Jutta
Name Best, Sabine
Kind of article bookSection
Title Prominente als Multiplikatoren programmintegrierter Markenkommunikation: Celebrity Product Placement in Medienprodukten
Publication title
Book title Forum Markenforschung
Journal Abbreviation
Volume
Issue
URL https://link.springer.com/10.1007/978-3-658-10055-1_8
DOI
Page numbers 119–134
Publication date 2015
Access date 2025-06-20


 
Feature reference No
PublicationClusterID 0
MS_PublicationClusterID 2172826535
Semantic_ID {{{Semantic_ID}}}
Nr of citations Template:SEM
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Sort of model publication a single module
Is the CSDMS HPC used No
If HPC is used, for what project was it?:
Associated simulation movie if any:


Model(s) discussed: TOPMODEL