Reference:Reference-005504

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Author(s)Schmidt, Holger J.; Baumgarth, Carsten; Emes, Jutta; Best, Sabine;
BibTypebookSection
TitleProminente als Multiplikatoren programmintegrierter Markenkommunikation
Year2015-01-01
BooktitleForum Markenforschung
Pages119–134
URLhttp://link.springer.com/10.1007/978-3-658-10055-1_8
NoteAuto downloaded ref at: 2020-06-26




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Model(s) discussed: TOPMODEL